Fabletics is undeniably one of the decades’ greatest corporate successes. The company has been in the sportswear manufacturing industry since 2013. The company’s focus on how to reach and relay information to is prospective and existing clients has been the most significant driver of its success.
Fabletics has been leveraging the power of the crowd to establish itself as the premium one stop shop for all your sportswear and athletic wear needs. For readers particularly new to the concept of leveraging the power of the crowd, the below example will try to explain it.
When someone wants to purchase a commodity for the first time, the most obvious thing you will do is to get information about it, with the aim of learning about it. The internet is the perfect place to turn to these days. The internet and smart devices have made our lives so digital that information on reviews and the description of personal experiences catalogued on the net.
The prospective client will, therefore, sample a few reviews of the products and assess the experience of the users of the product. Through reviews, the soon-be-client will make up his/her mind to purchase the commodity or not.
Positive reviews of products and services that are posted on the web have led to an in increase their consumption as more people will opt for them. In America, a study of people who read online reviews before trying out products and services showed that more than 80% of these individuals trusted the reviews they came across.
Fabletics needed to understand what activewear market needed but wasn’t being delivered by the companies on the market at the time. The answer was something ingenious; Fabletics had to deliver on two things, functionality and fashion. When designing activewear, most companies go for style with the hope of attracting consumers who are driven by market trends. While in the pursuit of style, the companies entirely forget about incorporating functionality into the design of their sportswear apparels.
Fabletics delivers on both functional and fashionable activewear apparels to its clients at an affordable price. Instead of pricing its premium merchandise high, Fabletics has invested into marketing itself throughout the grassroots. This has led to the advancement of the company significantly. Currently, the firm has more than one million paying clients who have subscribed to its premium services.
The current fast pace of growth of Fabletics is attributed to the leveraging on the power of the crowd. Most reviews on Fabletics products found online are positive which is as a result of the massive investment made in their design and development.
The growth of Fabletics has seen it exceed $250 million revenue at the close of its financial year. The understanding of the power of the crowd is, therefore, one of the most significant drivers of Fabletics success.
Kate Hudson has been the brain behind the adoption of the leveraging on the power of the crowd by Fabletics. Being the company’s founder, Kate has not only made Fabletics successful, but she has also empowered women by providing women empowering activewear apparels. She recently won the athleisure award in recognition of her commitment to empowering women through amazing clothes.