Those who visit the Manaira Mall can all be going there for vastly different reasons and still get exactly what they need. Roberto Santiago made sure of this when he created the mall so he would be able to cater to all of the needs of the people who he was trying to help with the shopping opportunities they had. He didn’t want the mall to be a place where people could just come to shop. Instead, he wanted Manaira Mall to be about a lifestyle. He hoped he could cater to those who wanted to shop, those who wanted to be entertained and those who needed a place to stay while they were doing all of the things Manaira Mall had to offer. It was a way for Roberto Santiago to make a difference in the area of Brazil that he lived in so he could help other people with these issues.
Shopping is always something others can use. Roberto Santiago knew this and continues to make that a part of his business. Whether it is shopping for clothes or something that is more exclusive, Roberto Santiago wanted to cater to those customers with the mall he had. It was part of the initiative he had for the mall so he would have the chance to be as successful as possible. Since Roberto Santiago knew what he needed to do, he felt confident he would be able to offer all of his customers the things that would make their shopping experience the best that it could be.
As far as entertainment went, Roberto Santiago knew that many malls had tired entertainment opportunities. People were bored of the movie theaters and arcades that most malls had. Instead, they wanted something different. That chance came in the form of a convention center on the roof of the mall. It was a way for people to really get something different. Roberto Santiago knew the Manaira Mall had a lot of changes for people to try different things. Since Roberto Santiago did this with the mall, he was setting himself apart from all of the other people who had malls. He gave himself the entertainment advantage that no other malls were able to use.
Even when things got hard for Roberto Santiago, he came up with new and innovative ideas. One of the things he recently did was create a hotel that is connected to his mall. He wanted the hotel to be close by so people wouldn’t have to worry about where they were going to stay. This was especially helpful for the people who were coming to the mall as tourists and were wanting to spend a lot of time visiting Manaira.