Fabletics is undeniably one of the decades’ greatest corporate successes. The company has been in the sportswear manufacturing industry since 2013. The company’s focus on how to reach and relay information to is prospective and existing clients has been the most significant driver of its success.
Fabletics has been leveraging the power of the crowd to establish itself as the premium one stop shop for all your sportswear and athletic wear needs. For readers particularly new to the concept of leveraging the power of the crowd, the below example will try to explain it.
When someone wants to purchase a commodity for the first time, the most obvious thing you will do is to get information about it, with the aim of learning about it. The internet is the perfect place to turn to these days. The internet and smart devices have made our lives so digital that information on reviews and the description of personal experiences catalogued on the net.
The prospective client will, therefore, sample a few reviews of the products and assess the experience of the users of the product. Through reviews, the soon-be-client will make up his/her mind to purchase the commodity or not.
Positive reviews of products and services that are posted on the web have led to an in increase their consumption as more people will opt for them. In America, a study of people who read online reviews before trying out products and services showed that more than 80% of these individuals trusted the reviews they came across.
Fabletics needed to understand what activewear market needed but wasn’t being delivered by the companies on the market at the time. The answer was something ingenious; Fabletics had to deliver on two things, functionality and fashion. When designing activewear, most companies go for style with the hope of attracting consumers who are driven by market trends. While in the pursuit of style, the companies entirely forget about incorporating functionality into the design of their sportswear apparels.
Fabletics delivers on both functional and fashionable activewear apparels to its clients at an affordable price. Instead of pricing its premium merchandise high, Fabletics has invested into marketing itself throughout the grassroots. This has led to the advancement of the company significantly. Currently, the firm has more than one million paying clients who have subscribed to its premium services.
The current fast pace of growth of Fabletics is attributed to the leveraging on the power of the crowd. Most reviews on Fabletics products found online are positive which is as a result of the massive investment made in their design and development.
The growth of Fabletics has seen it exceed $250 million revenue at the close of its financial year. The understanding of the power of the crowd is, therefore, one of the most significant drivers of Fabletics success.
Kate Hudson has been the brain behind the adoption of the leveraging on the power of the crowd by Fabletics. Being the company’s founder, Kate has not only made Fabletics successful, but she has also empowered women by providing women empowering activewear apparels. She recently won the athleisure award in recognition of her commitment to empowering women through amazing clothes.
Fashion is not an easy market to break into. Every day, newer brands try to establish themselves in this cut-throat sector, trying their level best to be different from all the other brands in the market. But more than being creative and different, the brands that truly make it out there are the ones that use market techniques that can enhance the entire shopping experience while giving the consumers exactly what they want. Currently, companies like Amazon control a large part of the market share. The reason why a company like this has done well is the fact that the number one thing that they are selling is convenience. The convenience of having one go-to place for almost everyone money can buy, and have to delivered right to your doorstep without much effort.
When Fabletics was launched in 2013, the brand, like most other brands wanted to find a way to sell the products they have and appeal to a lot of people. Using the notion of selling convenience, Fabletics wanted to give their customers a one-stop destination when it came to the latest activewear, without having to make much effort. But at the same time, they wanted to keep their customers coming back for more. The brand, therefore, launched themselves along with their membership scheme. According to the plans, they put forward; clients can log onto the fabrics website and choose from a list of membership plans. By doing this, customers have the option to choose how many sets of activewear they would like to receive per month.
By adopting this, Fabletics has managed to keep their customers coming back while giving them the brilliance of convenient shopping. What makes the site so convenient is the fact that when one logs on for the very first time, they are asked a couple of questions. These questions pertain to a few things that are relevant to the kind of activewear you would choose to wear – like your body type and the sports you play. By doing this, the site can filter out the options that suit your needs the most and give you exactly that. The customers no longer have to rummage through hundreds of products to find the one that suits them the best. Subsequently, the consumers have to log onto the website every month and pick the newest set that they would like to have.
An average customer only goes shopping once a month, or sometimes, has even longer intervals between two trips. By giving them the option to get the latest trends every month, Fabletics has given people all over a chance to shop every month without having to go through all the added effort.
Even then, the brand knew that some people would not opt for their clothing, even though they may think it looks good. The main reason for this is because Fabletics’ main shopping portal is online and not offline. Therefore, Fabletics opened up stores across the United States to give people a chance to try on their clothes, physically, before they buy it online.
Fabletics has become one of the most-progressive and fashionable brands in the world on the strength of the athleisure trend. Stores will offer many more opportunities for customers to try and purchase clothing, and the brand’s founder Kate Hudson believes she may reach more women with shopping mall storefronts. This article at https://www.youtube.com/user/Fabletics explains how the brand will become stronger with new stores.
#1: Why Are New Stores Important?
There are several groups of women who choose not to purchase clothing online, but they will come into the store to try on clothes, purchase clothes on Pinterest and select the proper styling for their bodies. Women may wear gym clothes on the street if they so choose, and trying them on beforehand is quite helpful.
#2: The Designs Cover A Woman’s Full Day Of Activity
Designs from Fabletics offer women quite a lot of clothing to wear every day. Clothing changes are often needed during the day, but a woman who wears Fabletics may change several times using only a few pieces of clothing. Everyone who shops in the store will find clothes they need, and they may select their most favorite colors for wear on a daily basis.
#3: Fabletics Stores Will Reach The Greater Public
There are quite a few people who will become disciples of the Fabletics brand due to exposure to their stores, and it is quite important that everyone who shops in a mall has one nearby. Their shopping will become quite simple once they have a singular place to visit for shopping
Someone who enjoys the athleisure trend must ensure they have chosen Fabletics as their favored store on Mall of America, and everyone shopping in a Fabletics store will find the gym clothes they require when needed. Every colors, shape and style is in the store, and over 100 stores across America will place Fabletics at the fingertips of women hungry for better clothing.