Alexandre Gama is a man of great accomplishments. He is an entrepreneur and creative professional in communications and advertising industries. He began working in 1982 after receiving a degree in Advertising and Communication.
He worked as a creative writer and copywriter at Standard Ogilvy and Mather for 8 years until he moved on. In 1990 he began working for DM9. In the four years he worked there he became the most awarded of his generation in Brazil. In 1999, Alexandre left the company he was working for then, Young and Rubicam to start Neogama, his own advertising agency.
Neogama was the fastest growing agency in Brazil and is still running strong this day. It has gone through numerous changes and developments in the years but in 2016 Alexandre took back his company and began running more independently. Neogama was named Agency of the Year in 2002 and won two Golden Lions in 2003.
Alexandre has made a big impact in the name of Brazil. He not only is a major success in the advertising industry but is also involved in the music industry. Alexandre founded and launched VIOLAB in 2014. It is a project that focuses on the best acoustic guitar players and musicians in Brazil. It even has a youtube video to promote the artists. Alexandre is also the only Brazilian in the Global Creative Board group, a committee of six worldwide agency leaders responsible for creating new initiatives in the industry .
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Jim Larkin and Michael Lacey happen to have been the founders of the famous Village Voice Media which they founded in the year 1970.
The newspaper company is based in Phoenix in Arizona and has been used as an alternative weekly paper. The two were the only journalists to have been arrested for what they do and that really affected their careers. They have worked tirelessly for the achievement of their goals.
They were arrested in 2007 because of publishing an article that exposed how Maricopa county and staff exploited their people. They were taken to court and were charged with disclosing and also in violation of the grand jury secrecy.
Jim and Lacey’s arrests had been organized by the famous Maricopa County’s sheriff know as Joe Arpaio. They were the only people to have fought courageously for the rights of the immigrants without giving up. Their cases were dropped by the famous county attorney by the name Thomas Andrew.
As the cases were dropped, they decided to go back to the same courts for what they referred to as a violation of their fifth amendment rights. Jim Larkin and Michael Lacey were interested in knowing why they had been arrested and had to consider the Prosecutor, Dennis Wilenchik, Thomas and also Joe Arpaio who seemed to have organized the kidnapping.
It was clear that the arrest had just ended their careers and they had to go back to the drawing board for the improvement of their lives. Joe Arpaio was forced to pay the two journalists damages worth $3.75 million which acted as the compensation. T
hey decided to strengthen their mission of helping migrants in the country especially those living in the Arizona areas considering that it was the migrant’s hot point. Arizona is usually the city with the highest number of migrants across the whole America and they have been working for the betterment of their lives.
Larkin and Lacey decided to use the money towards the establishment of one of the most aggressive funds in the world. They formed Larkin & lacey Frontera Fund which they would use to help all the movements that were committed to fighting for the rights of the immigrants.
They have always been on the frontline supporting the groups support their movements without any problems. The two journalists have always committed their lives towards helping the immigrants across the globe.
Fabletics is undeniably one of the decades’ greatest corporate successes. The company has been in the sportswear manufacturing industry since 2013. The company’s focus on how to reach and relay information to is prospective and existing clients has been the most significant driver of its success.
Fabletics has been leveraging the power of the crowd to establish itself as the premium one stop shop for all your sportswear and athletic wear needs. For readers particularly new to the concept of leveraging the power of the crowd, the below example will try to explain it.
When someone wants to purchase a commodity for the first time, the most obvious thing you will do is to get information about it, with the aim of learning about it. The internet is the perfect place to turn to these days. The internet and smart devices have made our lives so digital that information on reviews and the description of personal experiences catalogued on the net.
The prospective client will, therefore, sample a few reviews of the products and assess the experience of the users of the product. Through reviews, the soon-be-client will make up his/her mind to purchase the commodity or not.
Positive reviews of products and services that are posted on the web have led to an in increase their consumption as more people will opt for them. In America, a study of people who read online reviews before trying out products and services showed that more than 80% of these individuals trusted the reviews they came across.
Fabletics needed to understand what activewear market needed but wasn’t being delivered by the companies on the market at the time. The answer was something ingenious; Fabletics had to deliver on two things, functionality and fashion. When designing activewear, most companies go for style with the hope of attracting consumers who are driven by market trends. While in the pursuit of style, the companies entirely forget about incorporating functionality into the design of their sportswear apparels.
Fabletics delivers on both functional and fashionable activewear apparels to its clients at an affordable price. Instead of pricing its premium merchandise high, Fabletics has invested into marketing itself throughout the grassroots. This has led to the advancement of the company significantly. Currently, the firm has more than one million paying clients who have subscribed to its premium services.
The current fast pace of growth of Fabletics is attributed to the leveraging on the power of the crowd. Most reviews on Fabletics products found online are positive which is as a result of the massive investment made in their design and development.
The growth of Fabletics has seen it exceed $250 million revenue at the close of its financial year. The understanding of the power of the crowd is, therefore, one of the most significant drivers of Fabletics success.
Kate Hudson has been the brain behind the adoption of the leveraging on the power of the crowd by Fabletics. Being the company’s founder, Kate has not only made Fabletics successful, but she has also empowered women by providing women empowering activewear apparels. She recently won the athleisure award in recognition of her commitment to empowering women through amazing clothes.